Persil was chosen from among more than 1000 nominated brands as one of Germany’s Superbrands 2014/2015. Only the best and strongest products and corporate brands receive this special award.

Persil won the “Top-Marke 2008” top brands award in the laundry detergent category, awarded by the newspaper “Lebensmittel Zeitung” and the renowned market research institute GfK.


Winning innovation
Persil Megaperls® with anti-graying formula were named the most successful innovation in the detergent category by the newspaper “Lebensmittel Praxis” in 2007 and came in the top 10 most successful innovations across all of the categories of groceries.

Most trusted brand
For the sixteenth time in a row, Persil was named the most trusted brand in its category in Europe’s biggest consumer study carried out by the magazine “Reader’s Digest”.